Local window and door installer, Varna: tracking rebuilt.

Challenge

The account had been running for years without reliable results. The conversion actions were broken or inactive, call tracking had never been set up and the account reported zero conversions. The owner could not tell which clicks became enquiries.

What I did

1. 01Turned off auto-applied recommendations.
2. 02Removed the Display Network and Search partners from the search campaign.
3. 03Set location targeting to people in the area.
4. 04Set up a call asset with the correct number.
5. 05Built conversion tracking on the new website for the enquiry form, phone clicks and email clicks.
6. 06Organised the campaign by product groups: aluminium systems, PVC windows and entry doors.

What this means

For the first time the account counts the actions that matter, and the data now shows which searches and ads produce enquiries. The numbers are small, so the next step is to learn from them and move bidding from clicks to conversions once there is enough data.